Aston Martin frequently features in the “Top 10 most recognised brands” polls, suggesting it is both loved and closely scrutinised. It is for that reason we ensure their signage is made with the same craft, the same design ethos, and the same ruthless attention to detail as their cars – and it shows in the finished product. Engineered with finesse, manufactured with care and polished to perfection, we are especially proud of our work for Aston Martin which spans the last two decades.
In 2015, Aston Martin’s repositioning as a true luxury brand led to a change in the dealership look and feel, which has been rolled out globally and continues to feature in new dealerships and refits. Warmer tones, luxurious floor finishes, hand-made wooden cabinets, and rich leather sofas all feature, adding a membership-only club atmosphere to the showrooms.
When Aston Martin began their rebranding programme, they engaged with us to deliver an upgrade to a collection of dealerships around the world. The signage was redesigned to enhance that luxury brand feel with new iterations of the trademark, in polished stainless steel, enhanced entrance totems made from travertine stone and lattice-like window manifestation. Overall, our signage and other branding treatments complement and contribute positively to the new look.
This sign and branding package was designed to fully engage their customers with everything Aston Martin stands for, exceptional design, excellent service, and timeless luxury.
Our collaboration and provision of a tailor-made service with the dealerships themselves was also key to our success. More recently, we have completed Formula One race day signage. Now going places, the new Formula One racing team, under Lawrence Stroll’s leadership, is going to be a great British brand to watch over the coming years and one we are immensely proud to serve.
Aston Martin recognises that we are experts in our field who have ready access to high spec materials from which we create the finest quality solutions. In turn, we understand the importance of Aston Martin’s brand standards and function within the strictest of guidelines, which has resulted in a partnership that spans over 15 years.
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