If there is a single feature that makes the business case for digital signs it is the ability to deliver dynamic messaging. Whether this is airport flight information, rail terminal information, traffic information, weather, seasonal opening hours, safety information, productivity information, KPI scores, in-store promotions – the list is literally endless.
We can provide every type of solution regarding the most appropriate screen type, method of connectivity, location, housing, installation and maintenance, to ensure dynamic messaging keeps doing what it does best – giving customers, passengers or staff vital information in real time.
Every form of transport relies on digital displays of vital information. Whether it’s departure and arrivals for air, rail or buses or information on road works and journey times for the nation’s highways, digital signage keeps the country moving.
We can provide bespoke systems covering display connectivity and information control or can incorporate clients own proprietary systems into Merson-manufactured housings. From the smallest bus-stop display to the largest motorway gantry signs, we can provide the dynamic digital signage needed.
Digital Store Navigation follows all the same principles as Digital Wayfinding (see section above) but with the added benefit that screen housings can be aligned with branding and the environment within the store. Scale, form and finish of materials can all be varied so that in-store digital navigation adds to, rather than detracts from the style of the store.
While operating along the same principles as shopping mall digital wayfinding, in-store digital can also be used to promote offers, highlight new in-store concessions, display seasonal opening hours and provide brand-building messaging to customers.
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