When Lotus wanted to rebrand their global network of car dealerships, they looked to us as a partner they could trust to meet their expectations of high specification, quality signage for their iconic brand. Our reputation as being leaders in automotive signage put us ahead of the competition. We are known as a design led, brand-savvy partner with the ability to complete projects of scale within designated deadlines.
The programme was very much a rebranding exercise whereby design, creativity and engineering were the main factors. It revolved around a new journey of distinguishing Lotus in the automotive sector as innovators whilst keeping their ‘lightweight and fit for purpose’ design mantra at the forefront of everything.
Lotus chose to engage with Meda, a design agency with whom we already had an established relationship and this was beneficial from a coordination perspective. With Meda initiating the design concepts based on briefs from Lotus, we were the engineering brain behind turning those ideas into a reality; in other words, transforming the new logo into 3-dimensional signage for global roll-out to more than 100 sites. Using cutting edge design methods, including virtual reality modelling, the development and manufacturing phases were accelerated.
Reflective of the original Lotus design principles of “simplify, then add lightness” the signage is minimal, engineered for simplicity and devoid of needless ornamentation. The pylon and entrance signs feature a large-scale mesh design inspired by the internal structure of birds’ bones, which need to be strong yet light, in harmony with the Lotus engineering ethos. The pylon is unlike anything else in the auto market and is very reflective of a forward-thinking design and engineering force.
We are delighted to have been part of this pivotal period in Lotus Cars’ history with the programme well underway and due to be completed soon.
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