In 2008, when Honda began looking for a partner in the UK, our reputation as the leading signage supplier in the country preceded us and we were naturally the number one and only choice. After an initial discussion about our capabilities, we began working on the roll out of a refurbishment programme of all car dealerships in the UK. We provided new signage to around 200 sites over three years, averaging a cost of £25,000 per site.
Initially we were tasked with redesigning the signage for Honda’s flagship site, but it wasn’t long before we were appointed as the sole supplier to develop a comprehensive range of external brand signage. Our technical innovation was key in realising this highly cohesive environment, every aspect of which contains the Honda brand DNA. Nowadays, we develop and supply signage not only for Honda car dealerships, but also for motorcycle dealerships, quadbike, and lawnmower retailers, and multi brand products.
We engage with a range of individuals within the retail network from brand development managers to national franchise managers. Each has their own set of requirements and priorities, and our project management team must be flexible in their approach. Our ability to meet aggressive lead times due to our scale, capability, and strong supply chain links, means we continue to service Honda’s needs in the UK.
Our most recent project to deliver the latest corporate image for the UK car and motorcycle dealerships was another job well done and is no doubt just another one in a long line of successes for the automotive giant. Aligning ourselves with Honda’s philosophy of ‘The Power of Dreams’, keeps us focussed on innovation and makes sure that forward thinking is at the heart of everything we do.
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