New Look's new flagship on Tottenham Court Road was planned to be the gold standard for its retail presence. Looking to move away from the video walls used at previous new stores, the team proposed a rich mixture of large format LED and standard LCD panels in-store and impactful LED windows to create striking wow moments inside and out. Whether it's an inspirational campaign or bold sale messaging content that's running each floor the shopper always feels connected with the brand.
Here is why we are now in the Digital Sign Age…
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Making a statement at Strathclyde Business Park.
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80,000 temporary signs across 79 venues at London 2012.
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Building a sense of identity at Church Street Market.
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