Boots Covent Garden

The new format Boots store in Covent Garden followed 23 recently revamped stores with more LCD digital signage than ever before and wanted to surpass expectations of what a high foot-fall flagship store could deliver. The team designed systems to support 86 media players which are populated with vendor content and Boots branded campaigns so that printed POS is almost completely eradicated. This store expects to be the first of many of its kind around the UK.