The Bank of Scotland in branch identity has been completely transformed and now has a unique story and character. The flagship branch takes pride of place on Argyle Street, Glasgow – it’s the largest and busiest within the Lloyds Banking Group network. Customer experience was central to the transformation, with many interactive propositions now available. Our Design Concept Centre was the hub as we collaborated with BOS and M Worldwide over a 2-year period of concept design, prototyping and delivery of a micro branch. The innovative use of digital display in the customer journey for both delight and guidance, and authentic use of materials has resulted in one of the most diverse Place Branding projects in our history.