Zeekr- A new beginning for Merson Group

Merson Group, a leading provider of innovative signage solutions, is proud to announce a strategic partnership with Zeekr, a premium electric vehicle brand, to deliver dealership signage across Europe. 

This project marks a significant milestone for Merson Group as we fulfil an ambition of manufacturing signage within the electric vehicle sector, reflecting our ability to deliver high-quality, sustainable signage solutions for the next generation of automotive brands. 

Our work will encompass the design, manufacture, and installation of signage for approximately 50 new Zeekr dealerships, with the initial phase commencing in 2025.

Zeekr, a subsidiary of the renowned Geely Group, is rapidly expanding its footprint across key European markets, including Norway, Germany, France, Sweden, the Netherlands, and potentially Belgium and Denmark. Merson Group will be instrumental in shaping the visual identity of these dealerships, ensuring they reflect Zeekr’s cutting-edge technological and sustainable ethos.

Merson Group’s partnership with Zeekr will see the creation of illuminated logos, dealership wordmarks, and custom entrance totems, all tailored to enhance Zeekr’s high-end, eco-conscious image. The signage will be crafted from premium materials and will utilise sustainable LED lighting, ensuring Zeekr’s brand is visually impactful while remaining environmentally responsible.

“We are thrilled to partner with Zeekr on this exciting project,” said Gavin McMurray, Chief Customer Service Officer at Merson Group. “Zeekr’s vision of a sustainable future aligns perfectly with our own values. We are confident that our innovative approach to signage design and our commitment to sustainability will help elevate Zeekr’s brand presence across Europe.”

Lucy Collier, from Zeekr, commented, “Merson Group were lightyears ahead of the competition during the tender process. Their ability to go above and beyond with their innovative approach to signage design and sustainability truly impressed us. We are excited to begin this partnership and look forward to seeing the results of their work.”

Manufacture and Installation of the signage is expected to commence in late 2024 through to early 2025.