Merson Featured in Airports International: Peter Crawley on Airport Wayfinding

We are pleased to share that Peter Crawley, Client Services Director at Merson Group, has been featured in Airports International in an article exploring the future of airport wayfinding.

In his contribution, Peter highlighted how real-time data and predictive analytics are transforming passenger navigation:

“Today’s passengers expect an experience that makes their journey feel seamless, less stressful and more predictable. Using real-time data and predictive analytics can transform wayfinding into an active, adaptive system that responds to passenger movements, optimising both the physical space and the experience.”

Peter’s insight reflects Merson Group’s role in supporting airports with smarter, more intuitive wayfinding systems that enhance the passenger journey and improve operational efficiency.

You can read the full feature in Airports International here