MG DEALERSHIPS SET FOR A NEW LOOK WITH MERSON

MG DEALERSHIPS SET FOR A NEW LOOK WITH MERSON

We’re delighted to announce the opening of the first of two trial sites for iconic British motoring brand, MG
Motor UK.

We were selected to undertake the installation of new MG branding across 80 dealerships across the UK The partnership began with two trial sites in Romford and Reading, with the Reading and Romford dealership opening last month.

The Romford MG dealership features a 40-metre ribbon fascia fitted onto the existing cladding, whilst the Reading site will feature 1.6-metre-tall logo and the dealership name using 11 letters, each 40cm tall fitted onto the building. Both elements will be back illuminated with cool white LED.

Merson will also be supplying service signs, such as by the car stands and 2-metre-tall double sided entrance totems, welcoming customers to the MG showrooms.

The partnership will see dealerships in England, Scotland, and Wales updated with the new branding, with 40 sites engaged currently, and a further 40 due to begin later in the year.

Merson Divisional Manager and project lead, Steve Kemp, said: “We’re thrilled to be working with MG and to deliver the updates to their dealerships which we know will have significant benefits to their audience. Our ability to work at scale & pace made us a great fit for this work”

With the successful launch of these pilot sites, we look forward to working with MG to deliver a consistent and impactful brand experience across all 80 dealerships.