After British Land acquired Royal Victoria Place, in Tunbridge Wells back in 2018, one of the first projects they wanted to carry out was to modernise wayfinding around the retail destination.
Their goal was to create an outdoor solution where they could remove their reliance on paper maps and be able to remotely update plans when retailers change location. They were also looking to use advertising and promotion space on the screens as part of an upgrade to the tenant contracts.
We were challenged to design and fabricate 12 double sided Totems, each containing two Advanced Display Technology 32-inch PCAP touch screens back-to-back. The Totems were built to British Land RVP brand guidelines and contain a commercial media player to power the screens.
The standout feature at Royal Victoria Place is the innovative digital touch screen displays, offering dynamic information for customers to seamlessly navigate their way around multiple floors and transforming how they interact with this public space.
Using designs created by Placemarque, and working in collaboration with Main Contractor, McLaren Construction, we were delighted to deliver a family of wayfinding signage to improve the customer shopping experience. For this project we combined the use of fully integrated digital units with a range of more traditional wayfinding signage. Using Corian material across all of the signage has resulted in a quality tactile aesthetic that fully meets the design intent.
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