After working with Lloyds Banking Group and successfully delivering their national rebranding programme, we were approached to be part of a new brand design process for their subsidiary, Bank of Scotland. To reconnect the bank with its heritage, we collaborated with brand designers, M Worldwide, to create new identity signage which was eventually to be rolled out to branches throughout the country.
The first stage of the project involved all three parties having regular, open discussions and sharing concept ideas. Engaging at this early stage was so important in understanding the vision and being able to turn that into a reality. The outcome of these communications was then developed into 2D designs and in turn, physical prototypes were engineered and manufactured by our skilled team at Merson.
Throughout the process, we demonstrated a flexible approach and modifications were made to get the look and feel of the branding exactly right, before a mock shop was set up in London, which allowed Bank of Scotland management to review and give the final sign off. However, the design journey did not end there. A soft launch was completed at a trial branch in Renfrew before installation began at the flagship branch in Argyle Street, Glasgow. This gave all parties involved a final opportunity to make any small changes and gave stakeholders the confidence that when the flagship store was finally unveiled, it was exactly as intended.
Beautifully crafted internal and external signs in blue, purple, and autumnal hues reminiscent of the rugged Scottish countryside complimented the natural materials used for the fittings which were also inspired by the Highlands. We worked in partnership with Pixel to design housings for the TV screens as well as installing our own digital signage in the tapestries. The team successfully completed this task on time and to budget.
A sense of pride was achieved in completing a project for such a historic institution and commendation for us came by being able to play a part in Bank of Scotland’s story going forward.
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