Thomas Cook

Merson-ASG were briefed by Thomas Cook, Sigma Leeds Ltd & the design agency Wanda Creative to deliver a new signage concept for Thomas Cook flagship stores. The new concept is about delivering a considered customer journey and therefore the layout, design and placement of the signage were all created to form an interesting update to the experience for the customer.

Exterior Signage included:
• Unique brick tiled effect background
• Tongue and groove cladding using Merson ASG extrusion
• Face and halo illuminated logo

Internal Signage included:
• Built up LED illuminated logo
• Large frames with printed graphics
• Suspended mobile signage
• Light boxes
• Digitally printed graphics


We worked closely throughout with Sigma Leeds Ltd, the contracted shop fitters, to ensure the end result was put together to perfectly reflect the design brief. The Stratford Branch represents the new concept named the ‘Discovery Store’ here, which was the first to be completed.


Services provided

  • Technical design
  • Sign manufacture and installation
  • Internal signage
  • Light box feature manufacture and installation
  • Extrusion cladding manufacture and installation
  • LED illuminated signage
  • Suspended signage