Our Top Highlights From Retail Design Expo
Following a hugely successful launch in 2015, Retail Design Expo is now Europe’s leading annual event for all things retail, playing a big part in the industry Calendar. 2016 was proof of its success, with the event doubling in size, pre-registration was up by over 40% and well over 200 exhibitors were there to showcase new ideas and to learn from other leading experts. It’s estimated over 16,000 visitors flocked there looking for inspiration, fresh ideas and new suppliers.
After a year of exciting progress for us at Merson, the Retail Design Expo was the perfect stage for us to launch not only our new ‘Building Environments’ service offering, but also to show off our brand new look. Over the past 12 months we have been working hard to drive forward a new service proposition, one that brings together the strength of our individual businesses to create an all-encompassing unique offer. With lots to prepare for the big event, our team had been hard at it and we were really proud of the end result - our stand was innovative, looked fantastic and certainly got plenty of interest from current and potential customers.
With so much happening at Retail Design Expo here are just a few of the highlights that our team took away from their experience of the event:
- Creative Services Director
This is my first experience of Retail Design Expo and it is also my first experience as an exhibitor. The event felt lively, full of buzz and you could tell it was an exciting event for the people attending. There was a great mixture of high impact displays and showcasing of new technology. For me, the highlights were the flooring and lighting exhibitors and it was great to see examples of very interesting use of the stands
- Sales & Marketing Director
This years retail design expo was bigger and better in every way. We were glad we designed and built such an impressive stand as it was in good company! The exhibitor mix felt good - plenty for everyone, making the event relevant to a number of key target sectors for Merson Group and our new propositions - Fortina and Building Environments. We were delighted to welcome not only many exciting new prospects onto the stand but also so many of our highly regarded long standing Merson Group customers. The team are off to let their feet cool down and get stuck into the many exciting new opportunities.
- Key Accounts Director
The event was so busy, great buzz and a we had a great stand location. All helped enormously by a stunning in-house stand design and implementation by…ourselves! The emerging trends were digital, digital and more digital and anyone without a digital offer was left behind and old hat. Also, I was surprised by the quantity of existing clients visiting our stand and their open attitude and interest in our broader offer and other products and services.
- Business Development Manager
This was such an interesting experience for me to see the whole Merson Group joining together to market the combined services and individual components. It also enabled potential and existing clients to see what the Merson Group can do. There was significant interest in Fortina from many of the exhibitors with loads of positive feedback which was great to hear.
- Design Management Consultant
This event proved to be the perfect setting for us to chat to existing customers and meet plenty of potential ones too! I enjoyed some fascinating and inspiring meetings with other exhibitors and potential clients which was certainly my biggest highlight, as it’s given me even more food for thought to other areas that we could extend the Neu creative services
- Business Development Manager
A great chance to explain the new Merson Group story an offer to new and existing clients at the main event for the retail industry. Strong interest and potential opportunities with the launch of Fortina in the UK and it was very exciting to see some leading brands taking such an interest in our portfolio of projects.
- Business Development Director
I saw a company who had an LCD screen monitoring you in front of it. It could tell your sex, age, male / female and whether you were looking at the screen or not. If more male than female people are watching the screen it will start to display a promotional vid more suited to the male viewers. It will also register whether you are enjoying it or not via your facial expression.
- Design Director
There was a real buzz around the show this year, it’s always good to meet up with likeminded individuals and see what’s new and happening in the retail and design world. It was great to see our team in action, with an excitement and energy focused around our Building Environments offer. The media presentations were outstanding and some of the most interesting in show. I’m always on the lookout for products that we can integrate into our design and with Fortina being such a big part of this year’s build, one of my favourite stands was Quattrobi. With lighting being such an important part of the retail experience, I could imagine their elegant and refined lighting products working in synergy with our new range of interior finishes. Inspirational stuff.
From the team at Merson, we would like to say a big thank you to everyone who took the time to visit the stand, it was great to showcase to so many people. We are already looking forward to next year’s event, and in the mean time we will enjoy following up with many of you in the days and weeks to come.
Posted by Gavin McMurray
Friday, March 11, 2016