Helping Tesco Celebrate London Pride

Recently, we manufactured and installed some rather unique Tesco signage for the London Pride Festival 2017 which started on 24th June and runs until 9th July. Over a single nightshift, one of our crews hit no less than 12 Tesco Express and Metro stores all over London and installed multi-coloured vinyl covers over the Tesco logo’s standard blue chevrons, altering the colours of the Tesco logo to the LGBT rainbow colour scheme.

These are to remain in place for the duration of the London Pride festivities, before being removed in another single nightshift. We did a similar logo alteration project for Tesco in 2015 which was a huge hit. The simple design was so successful it was named as one of the Top 11 Creative Wins by Twitter and with this year’s Pride Festival set to be the biggest and most vibrant yet we are hoping the 2017 logos will be just as popular.

London is just the first of several cities across the UK where Tesco signage will be altered in aid of Pride 2017; next up is Brighton and we will be onsite carrying out identical Tesco installations for Brighton Pride. As one of Merson’s long-standing key clients we’re proud to be assisting Tesco in this hugely successful campaign and look forward to working with them on similar projects in the future.