Acquisition, Diversification and a New-Look for Merson-ASG
18 months ago Glasgow-based Merson Signs Ltd announced the acquisition of ASG (Essex) Ltd. The acquisition, backed by Maven Capital Partners and HSBC, created a UK and European sign business with much larger resources to deliver national rollout programmes for Britain’s biggest businesses
Both companies had expertise in complimentary markets with ASG specialising in the supermarket, high-street retail and motor dealership sectors and Merson Signs in the retail banking, retail centres and infrastructure sectors.
Following a period of integration the company has today launched a combined offering, a new brand name and a completely new-look. Merson-ASG - as it will now be known - encompasses the combined skills and resources of both organisations into one unique service offering. It allows Merson-ASG to offer a wider range of products and services to its clients, delivered using the combined resources of each company’s highly-skilled design and implementation divisions.
Roddy Angus, Merson Group’s CEO, commented
“The launch of Merson-ASG is the culmination of a huge effort by our staff to integrate ASG into the wider Merson business. It has allowed us to broaden our client base, reduce our price point, introduce innovative manufacturing processes and widen the scope of our product offering to customers.
Feedback from clients has been positive and our strong order book for the year ahead gives me confidence that 2017 will be a record-breaking year for the business.”