We are a design & innovation led group of businesses helping you create a more
valuable and visually striking building environment for your customers.
From architectural facades to sign schemes, retail interiors, digital display
and point-of-sale, we look after your image in the physical world.
The environmental elements we provide make a significant contribution to “look & feel” and brand experience. What they have in common is their highly visual nature, combined with a degree of customer interaction.
Merson Group has worked alongside Honda for over 10 years. In that time we have produced a comprehensive range of external brand applications including the design and build of the latest corporate image for UK car and motorcycle dealerships.
Posted on Thursday, July 20, 2017
External signage has an important role to play in any company’s branding. Acting as a beacon to potential customers, it maximises a brand’s visibility everywhere from high streets to business parks. Surveys have indicated that a third of passers-by wouldn’t know a business was present without signage identifying it, while the subliminal brand recognition generated by regular exposure to signs can be unquantifiable.