We are a design & innovation led group of businesses helping you create a more
valuable and visually striking building environment for your customers.
From architectural facades to sign schemes, retail interiors, digital display
and point-of-sale, we look after your image in the physical world.
The environmental elements we provide make a significant contribution to “look & feel” and brand experience. What they have in common is their highly visual nature, combined with a degree of customer interaction.
Merson Group has worked alongside Honda for over 10 years. In that time we have produced a comprehensive range of external brand applications including the design and build of the latest corporate image for UK car and motorcycle dealerships.
Posted on Friday, September 9, 2016
It’s easy to lose sight of the environmental impacts which can occur from poor signage decisions. From store fronts to POS displays, any replacement or upgrading of signage will require a large amount of raw materials. That’s particularly true for national brands, where the total amount of signs required in each store can be multiplied by the number of outlets nationwide. This can be exacerbated if you are performing a simultaneous national rollout where everything needs to be manufactured and installed within a relatively short timescale. In such circumstances, environmental concerns may be overlooked in favour of rapid mass-production and low per-unit pricing.