We are a design & innovation led group of businesses helping you create a more
valuable and visually striking building environment for your customers.
From architectural facades to sign schemes, retail interiors, digital display
and point-of-sale, we look after your image in the physical world.
The environmental elements we provide make a significant contribution to “look & feel” and brand experience. What they have in common is their highly visual nature, combined with a degree of customer interaction.
Merson Group has worked alongside Honda for over 10 years. In that time we have produced a comprehensive range of external brand applications including the design and build of the latest corporate image for UK car and motorcycle dealerships.
Posted on Wednesday, June 21, 2017
There is a fine balance to be struck when choosing and installing retail branding signage. Too little, and customers may be unsure of their way around or how to find key products. Conversely, too much signage can create a cluttered and confusing retail environment where the sheer volume of messages becomes numbing rather than informative. This phenomenon will be familiar to urban motorists, with endless parking notices and traffic signs overwhelming drivers who are already concentrating on several things at once.