We are a design & innovation led group of businesses helping you create more
valuable and visually striking Place Branding environments for your customers.
From architectural facades to sign schemes, retail interiors, digital display
and point-of-sale, we look after your image in the physical world.
The environmental elements we provide make a significant contribution to “look & feel” and brand experience. What they have in common is their highly visual nature, combined with a degree of customer interaction.
Merson Group has worked alongside Honda for over 10 years. In that time we have produced a comprehensive range of external brand applications including the design and build of the latest corporate image for UK car and motorcycle dealerships.
Posted on Thursday, May 15th, 2019
Guest post by Caio Henrique.
As part of his Brand Management Degree at the University of Lincoln, Caio Henrique specialised in looking at the role that effective branding plays within the sports and leisure sector. In this article, he took the example of Manchester United and explored in detail, how various branding efforts have contributed to the overall success of this major football club.